I have always believed that artistry is bigger than a single flat identity. A real artist does not only perform songs. A real artist performs emotion, memory, contradiction, fantasy, fear, ambition, and transformation.
That is why alter egos matter. They are not fake masks created to deceive people. They are creative instruments. They help artists…
There is a difference between being visible and being understood. A lot of artists can create noise, get a moment, and pull attention for a week, but that is not the same as building a presence people recognise across cultures.
When people look at my work, I do not want the first reaction to…